Wholesale hats flow out to retailers throughout the States and around the globe. What is so interesting about wholesale hats that stock the retail shops? Why cannot buyers pass them by without trying them on, even it is only for fun?
Wholesale hats provide personality, individualism, and character. Yes, but we know already that. The deeper attraction is identification with heroes. Hats define numerous heroes and retailers give you the statement that assists the most popular person identify using the heroes within their lives. Before you decide to write this off being a plug for bulk order hats, keep reading and find out should your heroes aren’t here.
First there’s the cowboy hat. These wholesale hats reach every age group. The older generation remembers John Wayne, Marshal Matt Dillon, and Captain Gus from Lonesome Dove. Maybe their interests go deeper to historical figures like Wild Bill Hickok, Wyatt Earp, or Buffalo Bill. The hat that dominates this look is the roll-out of John B Stetson who defined cowboy hats with his original design which he named “Boss of the Plains”. This wide brim felt with a high creased crown replaced this mixture match of hats cowboys wore up until then and reached such popularity that Stetson was making over two million hats a year by 1886. It was the hat nearly every cowboy stated earlier wore and the style their admirers want today.
These are the basic heroes and cowboy hats that interest middle age and up, but have you thought about the young? They have got another set of heroes you discover on MTV or in country music. When J-Lo and Britney Spears showed up in rolled straw cowboy hats a rage swept the land with this headwear. You think rolled straw cowboy hats on Willy Nelson and much more current, Kenny Chesney and Jessica Simpson don’t effect what their fans wear? Quite the contrary! Country music fans are big to the cowboy hats that look good on their idols.
What to do now concerning the golfers? Through the early twentieth century, this sport so captivated public interest the Sears & Roebuck catalog had pages of golf hats that looked like oversized newsboys. For Ben Hogan it absolutely was this or an ivy cap. Sam Snead had been a fedora man and Greg Norman put the Aussie on the world map. How many seniors would you see on the golf course wearing the hat that made their most favorite golfer look great? The bond between headwear and heroes seems to run so deep you never outgrow it.
The sports exposure to hats doesn’t end there. Baseball caps need no introduction. This is the hat that everyone feels comfortable wearing today. When every man wore a fedora along with his suit in the forties and fifties, all-stars like Ted Williams, Stan Musial, and Mickey Mantle were looking great inside their ball caps along with a massive fan club. Through the sixties fedoras were tossed aside and the cool headwear was ball caps. Ever since then ball caps haven’t missed a lick.
The there’s football fans. Coach Bear Bryant at Alabama and Tom Landry of the Dallas Cowboys probably inspired more guys to wear herringbone or houndstooth fedoras than each of the advertising of Madison Avenue.
Next comes the movies which are always delivering a brand new batch of heroes. Indiana Jones is back at the theaters and also Cracker Barrel restaurants can sell adult size Indiana Jones fedoras. As well as the Great Gatsby? Fans choose the oversized ivy cap. Don’t forget Rocky in his porkpie. For that women, Angelina Jolie fans will need to have a cloche once they see The Changeling. Movies produce a huge effect on hats and fashion in general.
Then there’s the vintage crowd and those that remember hats that parents or grandma and grandpa wore. This stuff is soaked in happy childhood memories that wholesale hats revive-fedoras for guys from the forties or fifties, pillboxes for ladies through the same era. What about those old family photos with cloches? When anyone sees a hat that rings a bell jbocge childhood memories, they have to comment, they must try it on, and quite often they have to buy it.
OK, kids don’t know anything about these hats, nevertheless they sure know celebrities. Think this doesn’t provide heroes that wholesale hats fulfill? You understand it can-J-Lo’s wide brim floppy hat, Hillary Duff’s ivy cap, Britney’s fedora, or Brad Pitt’s newsboy. Here’s a wholesale hat market that goes on, and also on, and on like the pink bunny.
Why do a few of the wholesale hats that ship to wholesalers blow out while some hardly sell? Take cowboy hats in 2007. Many wholesalers in addition to retail shops sold more cowboy hats in 2007 than any other style. Yet department shops reported cowboy hats as their worst performer in headwear. It appears back to knowing your market and playing for them. You wouldn’t expect the shopper trying to find Ives St Laurent to become trying on rolled straw cowboy hats. Through the same token, trendy shops serving the young waste space displaying dress hats. Hats need to fit the current market and connect with the heroes of the age bracket.
Somehow hats, more than any other accessory, assist the average person take on the aura of larger than life personalities that touch them. Often conscious, sometimes sub-conscious, the consumer gravitates for the hats that identify all of them with their heroes.